Notes

Slide Show

Outline

1	The INTERNSHIP Experience
2	Participating in the General Motors internship program At Notre Dame de Namur University
3	Copyright © Gini Graham Scott 2002
4	The College Setting
5	Week 1: Day 1 LAUNCHING THE PROGRAM
6	Explaining the basics
7	What’s The value of the Program?
8	How to Set up a Marketing Agency
9	Week 2: Days 2 & 3
10	Organizing Departments and Selecting a Name
11	Meeting in Departments
12	Visiting the Dealer
13	Learning ABOUT THE PROGRAM
14	What Does the Client Want?
15	Any questions?
16	Touring the Dealership
17	In the Lot
18	The Gang’s All Here
19	Week 3: Days 4 & 5
20	Introducing the New Coordinator
21	Learning how to set Objectives
22	HOLDING The first Agency Meeting
23	Choosing a Theme
24	Creating a Contract
25	What’s Next?
26	Weeks 4 & 5: Days 6-9
27	A Quick Update on Agency Progress
28	Outlining Protocol, Procedures & Timelines
29	Meeting in groups to WORK ON PLANS
30	Week 6: Days 10-11
31	Organizing the Proposal Presentation
32	More GROUP Planning
33	Week 7: Day 12
34	Let’s Rehearse
35	Next…
36	And What It’s Gonna Cost…
37	Everybody ReadY?
38	Week 7: Day 13
39	Presenting The Proposal to the Client
40	Here’s Our PR Approach
41	Now here’s the Plan…
42	So What Do You think?
43	Discussing the Plan
44	Here’s What I think
45	Asking for Approval
46	After the Meeeting
47	Weeks 8-10: Days 14-18
48	MAKING FINAL planS and preparationS
49	UNTIL THE BIG DAY…