Ad Campaign for American Beauty Perfection Lima Beans

Behavior Research Associates

Here's an example of the Ad Plan and the PowerPoint presentations featuring a proposed approach for print ads and a TV storyboard. There's also a lyric sheet with music for a proposed jingle to go along with the TV storyboard copy. The theme of the campaign is "Make Your Day" with lima beans, featuring new fun ways for families to enjoy lima beans.

Advertising Plan
It features an Executive Summary, Overview, Situation Analysis, Objectives, Message Strategy, Execution, and Evaluation. The Budgeting section has been left out, since this was created by other members of the ad team.

Print Ad Copy PowerPoint
This features 3 print ads showing the proposed "Make Your Day" approach, using photos of different families. The photos are not intended to be used in the campaign; they just illustrate the proposed approach.

TV Story Board PowerPoint
This features the copy and photos illustrating a proposed "Make Your Day" TV commercial. As in the Print Ad, the photos are not intended to be used in the campaign; they just illustrate the proposed approach.

Lima Bean Song
Get ready to pull out a keyboard or guitar to play this fun novelty song. You'll see a music sheet for the lyrics and melody line that was created in Finale. Or listen to the melody line in a Windows Media Player.

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