Organizational and Consumer Behavior

Behavior Research Associates

We also do research on organizations and consumers -- whether buying products or audiences for the popular media. Our organizational research is primarily of interest to company owners, executives, and managers; our consumer research mainly of interest to these same owners and executives, plus marketing personnel. Plus these topics often appeal to a popular audience, so we have written books on these topics, too.

The approaches we use draw on various methods -- ethnographic and evaluation research; interviews and focus groups; questionnaire design and survey analysis. In addition, we present the results in various ways -- primarily through PowerPoint and multimedia presentations, besides written reports. Here are some examples of different studies and published books dealing with these subjects.

Strategies for Resolving Conflict
Studies of how to better understand and resolve conflicts -- both in your organization and personally -- using the ERI (emotions-reason-intuition) model. Two books published: Work With Me: Resolving Everyday Conflict in Your Organization and Resolving Conflict: With Others and Within Yourself

Understanding Ethical Choices
Describes the four dimensions of ethical choice and how to identify the different ethical approaches people use in making choices and resolving ethical problems. The model has been used by researchers doing studies of diversity in the workplace and can be used by managers in better understanding their employees. Published as Making Ethical Choices, Resolving Ethical Dilemmas.

Work It Right! A Series of Articles and Columns on the Workplace
These articles and columns feature discussions of how to resolve everyday problems in the workplace, applying the methods described in Work With Me, Resolving Conflict, and Making Ethical Choices. Published in a dozen publications, including the Oakland Tribune and L.A. Downtown News.

New Ways to Connect Writers with Publishers and Agents
This new Web site at www.publishersandagents.net is designed to connect writers with publishers, agents, the media, and other sources of assistance, using automated e-mail and other technologies. The research involves assessing needs and developing effective strategies to promote the site and gain clients.

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