Questionnaire Design and Survey Analysis

Behavior Research Associates

We've done small-scale surveying, usually in conjunction with interviewing, ethnographic studies, and market research. Such studies are ideal for providing a big picture overview of interests, attitudes, behaviors, beliefs, demographics, and other factors to set the stage for more in-depth research. They can also provide a broader view of issues and themes raised in interviews and participant observation. Plus they can provide a preliminary test of individual opinions and attitudes, such as in consumer and audience studies. Here are the results of some of the studies we conducted using questionnaires and surveys analysis.

Oakland Artist Survey for Pro Arts
Designed to explore the goals and needs which artists have and their strategies for achieving success. Conducted in June 2002.

Pet Speaker Product Study
Designed to study consumer interested in purchasing the new Pet Speaker, allowing them to understand what their pets are saying to them. Conducted in April-May 2001.

Investigating Homicide in Oakland: An Analysis of Homicide Patterns and Investigative Approaches in 1997
Analyzed 96 homicide cases and surveyed homicide investigators. Published by the Oakland Police Department in 1998.

Personal Ethics Study: Making Ethical Choices, Resolving Ethical Dilemmas
Conducted study to learn how individuals differ in their ethical systems and use those to make choices and resolve conflicts in their life. Interviews and surveys conducted with 2 dozen participants in 1996; Book published in 1998

Home